Symrise, one of the world’s leading manufacturers of fragrances and flavorings, is charting creative paths. In partnership with IBM Research, the company is currently developing a method of using artificial intelligence (AI) to create perfumes based on digital fragrance models. Philyra, as the project is called, uses AI developed by IBM Research for product design technology. Its first project involves the creation of two fragrances for the customer O Boticario. Both fragrances will be brought to market in 2019.

“设计获胜香水的艺术和科学一直是我们在马上的事情已经做了200多年了。现在，我们的香水可以通过他们的一方与AI学徒合作，可以分析数千个公式和历史数据，以确定模式并预测新的组合，有助于使它们更加富有成效，并通过将它们引导到从来没有的公式提高设计过程以前见过，“Syrise香味和关怀总裁Achim Daub。

Compared with other computer-aided models from IBM Research for other industry branches, creating fragrances requires highly detailed precision. Even if the system deviates only minimally from the specified amounts, it either makes or breaks a new perfume. Philyra uses a data-driven approach and accesses a gigantic data bank consisting of fragrance formulas, data about fragrance families – fruity, oriental or flowery – as well as historical data. The system uses artificial intelligence and a treasure trove of data to create, for example, a fragrance especially for Brazilian male millennials.

In the fragrance business in particular, the market demands new creations every season. AI identifies existing fragrances and suggests complementary additional components and formulas. Symrise perfumer David Apel from the New York Studio took these suggestions and then tweaked them minimally, to emphasize a certain fragrance note, and improve how long it lasts on the skin. This collaborative work has resulted in two fine fragrances that Symrise will present next year.

“这项努力将人类专业知识与机智能带入，以创造新颖，细腻的香水。雷竞技下载二维码Philyra对消费者偏好和公式和成分的知识，导致了新的香水组合，这使我们的香水允许加快创造性的设计过程，并专注于完善最终产品，“澳大利多罗马营销总监亚历山大·布鲁萨说。“AI的进步是帮助我们向客户引入独特的新香水。雷竞技下载二维码我们非常兴奋，成为与Symrise和IBM Research合作的一部分。“

“香水是一个古老的艺术。它通过历史缓慢移动，几个世纪以来似乎保持不变。但是存在不可否认的历史意义的时刻。19世纪后期的创新爆炸始于19世纪后期的合成香料原料进入香水托盘。革命仍然是今天大部分伟大香水背后的动力。人工智能是完全简单的香水创新和发现的前沿。看着它展开，并帮助指导它，是我职业生涯中最重要的和最重要的里程碑“，所说的apel。这里可以在此处找到更多信息。

YouTube上的视频在视觉上具有故事：https://youtu.be/c8xelzdtgxm.