Kellogg Company and Symrise have engaged in a joint and ambitious three-year project in Madagascar to responsibly source 100 % of Kellogg’s vanilla by 2020. The project enjoys continued success based on a shared collective commitment. Strong engagement with the vanilla farming communities of Ankavanana, Madagascar, enables farmers and their families to work together towards common goals.

“项目驱动直接影响源of vanilla farming via our integrated supply chain,” said Yannick Leen, Global Competence Director Vanilla, Symrise. “The partnership highlights the value of our active and collaborative year round presence in this unique region. In turn, it ensures the highest quality vanilla, brings certainty and creates shared value for farmers, as well as ensuring sustainability of supply.”

In 2019, Kellogg joined the growing "Symrise and Friends" family of private sector partners. They work together to deliver synergistic benefits for the vanilla farming communities and the biodiverse environment in which they live. Kellogg brings extensive experience of Climate Smart Agriculture to the project. The partnership is scaling up for greater impact with the other program partners including Unilever, GIZ and Save the Children.

“”负责任地采购我们的成分意味着与一开始就产生差异。这就是为什么我们与种植它们的农民密切合作，“Kellogg公司首席可持续发展官Amy Senter表示。雷竞技投注是真的吗“像马达加斯加那些这样的农民不仅仅是世界各地人民的香草，他们正在培养健康的土壤，不同的生态系统和强大的社区。在Kellogg，我们希望帮助他们更多。“

“最接近源头”的真实价值

完全综合的对齐方法是基于与农民密切合作的生活，每天都在促进良好的农业实践和预算/现金流量管理。这使农民能够以可持续的方式运行农场，并在不稳定的市场中更加经济上弹性。

该公司的整体方法还包括社区内的培训和教育以及替代作物的引入。这增加了多样性和减轻风险。作物包括广藿香，香根草和姜。农民还学会将气候智能农业实践应用于米饭的种植，是马尔加什人民的主要生存作物。

The joint partnership between Kellogg and Symrise provides ongoing engagement and training for over 1,000 Malagasy smallholder vanilla farmers. This helps to improve their livelihoods and protect the fragile environment that they and their families call home.

A global approach to local partnerships

Symrise in Europe and Madagascar worked with Kellogg’s teams in Battle Creek, Michigan, USA and Sydney, Australia, with financial support from the Bridging the Gap, SDG Compact with GIZ with match-funding provided by BMZ.

‘’This partnership has further solidified our strong relationship with Kellogg and helps to enhance the global profile of projects which are essential to the quality and sustainability of our agriculture and can also change attitudes across the world.’ says Yannick Leen. ‘We look forward to building on this and many other relationships as we help to create a more sustainable future.’