Growing
together
Innovation & Development
With the acquisition of ADF/IDF and IsoNova, Symrise has further expanded its portfolio within its Nutrition segment. The US-based companies have decades of experience with protein products from chicken and eggs, which they provide to the pet food, animal feed and food industries. Both sides profit from the purchase: The Group gets a raw material base and broader market access in the USA, and the new colleagues there can offer their products more globally and draw on extensive research in the parent company.商界人士经常谈到协同效应。当两个公司联合在一起时，它们就意味着相互加强，这样整体就比两部分的总和更强大。自Symrise于2019年底以9亿美元的价格扩张美国家族企业ADF、IDF和IsoNova以来，新收购的公司ʼ中国的11家工厂对销售和利润作出了重大贡献。此外，从长远来看，这一点同样重要，各个部门与Symrise Nutrition的合作伙伴携手合作。看一下细节就知道这是怎么回事了。雷竞技二维码
The Americans are working in a field that completes and enriches Symrise portfolio in this form: Using raw materials from chicken production, ADF manufactures pet food ingredients, while IDF produces broth, protein powder and fat products for human consumption. By contrast, IsoNova produces egg proteins.
这次合并现在产生了几个协同效应：一是研发和生产销售的速度。John Tiedeman从ADF/IDF–IsoNova的角度通过以下例子验证了这一点：“因为我们现在正在与Diana宠物食品和Diana Aqua合作，在某些情况下，我们已经能够将最初的五年计划提前12到24个月。”一个例子是：Diana Aqua已经与主要水产养殖饲料生产商打开了大门，而IsoNova需要花费数年时间才能独立获得这些饲料。该公司预计在2021年初实现商业销售——至少在2022年之前，IsoNova在最初的商业计划中并没有预测到这一点。该经理曾在IsoNova监督鸡蛋蛋白业务，现在是负责营养部门动物营养的总经理。他认为Symrise的收购改变了很多事情。”“我们的公司是一个家族企业，我们都非常欣赏，”他描述他的印象我认识到Symrise家族企业的许多积极方面：例如，对产品的热情和对工作的投入。”雷电竞怎么取款雷竞技二维码
I recognize many of the positive aspects of a family business in Symrise.
另一个协同效应是集团的强大力量。”以ADF为例，我们只活跃在美国以外的六个国家；现在全世界都向我们敞开了大门，”约翰·蒂德曼说。此外，还有全新的市场。”因为Diana Aqua在世界各地都很活跃，我们现在可以更有针对性地向水产公司销售IsoNova蛋白质。”相反，Symrise通过ADF和IsoNova更好地进入美国市场。例如，IsoNova从美国220家左右的鸡蛋加工公司中的185家获得鸡蛋原材料，因此拥有庞大而多样化的供应商基础。相反，整个集团现在也可以在这一领域更加全球化地定位自己。
This is true for all business units. “If we look at the area of food, IDF used to provide the broth while Diana Food brought the vegetables. Now we’re delivering all the soup. That’s a really simple way of describing the synergies,” explains Steve Arrick, President of ADF/IDF, with a laugh. “There aren’t many companies that can do that,” says Steve. “When it was clear the acquisition was happening, we started the integration process right away and had an intensive exchange of ideas with our counterparts,” comments Steve. “HR, financial, IT teams, but also all business and support functions teams have played a major role in the coalescence of the companies."
With ADF we were only active in half a dozen countries outside the USA – now the whole world is open to us.
由于冠状病毒大流行，多个研讨会（其中一些不得不在网上举行）使双方员工能够密切合作。”幸运的是，甚至在冠状病毒真正爆发之前，我们就在法国的雷恩、瓦恩斯和安特兰举办了一个启动周。这使我们能够亲自了解对方，这有助于工作团队的进步，”ADF/IDF人力资源副总裁Chantel Gebhard说。整合过程需要各方有很大的耐心，需要有决心把一个大型项目整合起来。”我们对已完成的工作和确定的协同作用充满信心，我们期待着今后将出现更多的机会。”
