巨大的成功
故事

Symrise organized a “Hemp Day” in August 2019 for the American cosmetics brand Kiehl’s (which belongs to the L´Oréal group). The event, which was mostly intended for lifestyle and cosmetics bloggers, served to not only strengthen Kiehl’s brand, but also to demonstrate how the ever more important raw material can be sustainably cultivated and processed.

巨大的成功
故事

Symrise organized a “Hemp Day” in August 2019 for the American cosmetics brand Kiehl’s (which belongs to the L´Oréal group). The event, which was mostly intended for lifestyle and cosmetics bloggers, served to not only strengthen Kiehl’s brand, but also to demonstrate how the ever more important raw material can be sustainably cultivated and processed.

生物 油是从植物的种子中提取的
sustainably cultivated hemp.

The setting alone was special: A group of young social media influencers from the USA and the United Kingdom jumped onto a retro bus and headed to a hemp field in Dassel-Deitersen in South Lower Saxony. There the cosmetics and lifestyle bloggers talked to organic farmer Kilian Henne, Symrise research and marketing experts and Symrise CEO Dr. Heinz-Jürgen Bertram. Also on the field were employees of American cosmetics brand Kiehl’s. The Hemp Day event celebrates the launch of Kiehl’s hemp oil-based products. The influencers took videos and photos and were deeply impressed by the variety growing here – Finola. This variety is designed for industrial use and does not contain the substance Tetrahydrocannabinol, whose presence is strictly limited by cosmetic regulations in most of the countries .

以大麻为原料是一种趋势

大麻日对伊琳娜·德莱尔来说也很特别:“对我来说,《大麻之旅》的亮点是跨部门合作。”来自法国的伊琳娜在巴黎担任化妆品配料部门的全球客户总监,在过去几年中帮助撰写了大麻的成功故事。这一切都始于2016年,当时来自市场研究部门的同事们。他们认为这种原材料是一种强劲的趋势。然后,来自多个部门的同事分析了这些材料在化妆品成分组合中的应用。”我们还探索了可以获得原材料的地区,研究了水的消耗、对土壤的影响和其他环境参数,”Irina说,她也是气味与护理部门可持续发展委员会的成员。雷竞技投注是真的吗

Kiehl's渴望与Symrise建立密切的工作关系。这家纽约公司之所以与Symrise接洽,是因为他们希望在产品线中使用更传统、更正宗的成分。”由于大麻油对皮肤的积极作用,它已经被使用了几个世纪。对我们来说,这是一场完美的比赛ünstermann,化妆品成分部门全球产品管理植物学和色素总监。”因此,我们很高兴支持Kiehl的品牌信息,这也是关于原材料的可持续性和可追溯性。”雷竞技投注是真的吗

For the Symrise manager, hemp is an exciting material. Farmers can cultivate the plant in many different kinds of soil because it is relatively hardy and requires no fertilizer – which in turn makes organic certification easier. Ideal conditions can be found in Germany, for example, which is where Symrise gets the majority of its raw material.

生物 石油是从sustaina的种子中提取的bly cultivated hemp.

Increasing biodiversity

Hemp is also very bee-friendly, promoting biodiversity. And because the whole plant can be used, its cultivation is very sustainable. Symrise sells the oil cold-pressed from the seeds, mainly to the cosmetics industry. It is rich in fatty acids and has an antioxidant effect, protecting sensitive skin. “We are working on also utilizing the oilseed cake that results from the oil extraction process,” explains Marek. This is often still used as animal feed, “but it contains a lot of proteins that could be used for vegetarian “meat” products or in cosmetics.”Symrise also produces an aqueous hemp extract for cosmetic applications.

产品范围有望扩大到其他品牌。”“我们想把大麻油用于许多令人兴奋的化妆品,”伊琳娜说此外,我们正在进行更多的研究和试验,以更好地了解大麻的工作方式。”马雷克和他的同事一样,看到大麻的重要性与日俱增:“多种多样的原材料将为我们打开许多可能性。”